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The Fact About positioning That No One Is Suggesting

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. In it, Ries and Trout sketch out 3 distinctive eras in advertising and marketing. First came the solution period of your 1950s, when promoting messaging focused on merchandise’ functions and usefulness; then arrived the image period, ushered in by David Ogilvy (and re-hashed in Mad Adult men Low price: https://www.pozstar.com/

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