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Programmatic advertising differs from more traditional media buying methods in its use of automation. When RTB started, there were still several inefficiencies in the auction process. Advertisers did not submit bid proposals simultaneously but were lined up in a waterfall pattern. The highest-ranking bidders were first, followed by lower-ranking bidders. https://geotargeting62715.goabroadblog.com/27926822/details-fictie-en-mobiele-reclame

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