Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices. Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing revenue https://an-ncios-program-ticos98642.timeblog.net/64435511/orientações-topo-da-segurança-publicitária