- Providing ‘top quality’ results => presenting benefits that may match the user’s intent much more carefully. On the downside, if the informational advantage of the rich snippet satisfies the user's search query, it might reduce the need to click by for even further engagement. When applying rich snippets on https://addons.prestashop.com/en/seo-natural-search-engine-optimization/31857-automatic-google-rich-snippets-json-ld-open-graph-seo.html