When Every Click Costs a Fortune — Who’s Really Winning? You’ve got the product. You’ve built the brand. You’ve even cracked your niche. But once you launch a paid campaign, it hits like a brick wall — costs are sky-high, impressions are swallowed whole by mega brands, and your return on ad spend is a joke. https://medium.com/@anandbetaitsolution/big-techs-ad-monopoly-is-crushing-small-brands-b778bbd0a8a7